For our darling designer Frida Clerhage, creating is a passion and she finds it her mission to do something good with it. We are ever so proud of working with her for her take on gender equality and her care about sustainable production methods.
We hope you enjoy her fresh colors, imaginative wildlife, and empowering subjects.
Hi Frida, we love your colorful designs, we also would like to meet you, can you tell us a bit about your own story?
I'm a freelance illustrator, designer, and poster maker based in Gothenburg, Sweden, who is always creating something. I studied at the Academy of Design and Crafts in Gothenburg. My specialty is colorful patterns, retro looks, details, and graphite. I'm making illustrations in all different kinds of shapes and forms, usually inspired by plants, animals, and my everyday life.
As a woman artist, what are the main issues you are interested in the world we live in?
As a woman artist, I’m interested in 'equality’ and making this issue as visible as I can through my art and design. I strive to make my work as sustainable as possible, both socially and environmentally.
Why do you design? Is this a passion or commitment?
I think it's a little bit of both. Creating is a passion and something I need to do to be happy. I also feel lucky to be able to create and that it's my mission to use it for something good. Such as making the question about equality and human rights visible or, more recently, climate change.
If you could design a poster for a city, a TV show, and a book, what would be your picks?
The city would probably be my hometown Gothenburg, already made one! The TV show would be "Stranger Things," and the book is a hard one. Maybe a Harry Potter book.