Johanna Magoria Illustrations

Our darling designer Johanna Magoria, based in Copenhagen and Malmö, transfers you to a fantasy world where anything can happen. Her inspiration is drawn from nature - everything from flowers to fields, forests. Creating is a passion for her that evokes emotions and helps her cope with the world. We are ever so proud of working with her for her wild imagination that whisks us away to Wonderland.

We hope you enjoy her dreamlike prints and captivating fine art illustrations as you enter her magical world.

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4 things you didn't know about Johanna:

Her story:

I'm an illustrator, designer, and artist based in Malmö and Copenhagen. I'm also a part of the design shop & studio 'GunGun' in Copenhagen.

What inspires her:

I have always loved creating and drawing to form and shape things using my hands. I guess it's a way to transfer myself to a fantasy world where anything can happen. Beyond that, it's also a way to evoke emotions, and it helps me cope with the world. I grew up in the countryside in rural Sweden, in a house surrounded by fields and forests. I spent my childhood climbing trees and taking an interest in everything from flowers to wild elks passing by our garden - which is why nature has always been a healthy inspiration for me.

What she'd design if she collaborated with an artist, writer, or musician in the world:

It’s a difficult question to answer, but I would love to design book covers for the Penguin Classics series.

What she thinks about the importance of hand drawing in the society today:

In a world where everything is going digital, I think hand drawing remains essential as it fosters a presence and a creative process that simply is lost in the analog-digital divide that is human-computer interaction.